In this episode of the Remote Work Tribe podcast, we chat with Jon Steiert, Senior Content Marketing Manager at NetLine. We discuss the importance of doing original and in-depth research, the effort it takes to create such content, content marketing trends, his views on using AI, and more.
Episode timestamps:
- Where does Jon see the content marketing industry heading? (0:30)
- What is the difference and balance between short form vs in-depth content? (3:50)
- What does it take to create an in-depth report? (7:36)
- How do you start researching when there’s no buy-in from the top? (14:54)
- Team structure at NetLine. (18:09)
- Content marketing trends. (21:44)
- Jon’s personal view on AI and what he uses it for. (24:25)
- What scares Jon regarding AI and the importance of authenticity? (25:54)
- Lightning round questions. (30:50)
We hope you enjoy it!
Links mentioned on the podcast
